Blog
Captions, decoded
Why subtitles are a gamechanger for video, engagement, watch time, accessibility, and how to nail them on every platform.
· 5 min read
Why Subtitles Boost Video Engagement
Most short-form video is watched on mute. Here is what captions actually do for watch time, comprehension and reach, and how to add them without slowing your workflow.
· 3 min read
How to Style Captions People Actually Read
Captions only work if they are legible at a glance. Here are the styling rules that keep on-screen text readable on small, muted, fast-scrolling screens.
· 3 min read
Subtitles and Accessibility: The Audience You Are Missing
Captions are how a large part of your potential audience watches video at all. The accessible version of your content is also the one that reaches more people.
· 3 min read
SRT vs Burned-In Captions: Which to Use and When
Subtitle files and burned-in captions solve different problems. Here is a practical guide to choosing the right one for each platform and goal.