Captions, decoded
Why subtitles are a gamechanger for video, engagement, watch time, accessibility, and how to nail them on every platform.
Why Subtitles Boost Video Engagement
Most short-form video is watched on mute. Here is what captions actually do for watch time, comprehension and reach, and how to add them without slowing your workflow.
How to Style Captions People Actually Read
Captions only work if they are legible at a glance. Here are the styling rules that keep on-screen text readable on small, muted, fast-scrolling screens.
Subtitles and Accessibility: The Audience You Are Missing
Captions are how a large part of your potential audience watches video at all. The accessible version of your content is also the one that reaches more people.
SRT vs Burned-In Captions: Which to Use and When
Subtitle files and burned-in captions solve different problems. Here is a practical guide to choosing the right one for each platform and goal.
